Tuesday, May 31, 2011

delivery time

We delivered our very first order today! A friend ordered a half a dozen dark chocolate peanut butter and half a dozen lemon coconut for her son's birthday party. The cupcakes looked great all packaged and ready to go. It's exciting to see our vision being realized. We hope this is the beginning of many more orders to come!
-tracie & holly

Monday, May 23, 2011

feather your nest: the results

Feather Your Nest was a great learning experience for Sweet Day. Thank you to all who came out and sampled our product! It was a lot of work and a little nerve wracking to bake the minis and prepare the frosting, not knowing how many people we would have at the event. We ended up giving out about 16 dozen samples total. Luckily, we didn't grossly underestimate or overestimate the amount of cupcakes that would be needed. We learned so much about the little (but important) details that go into presenting our product, how to prep and deliver a large quantity of cupcakes while keeping them fresh and attractive, and what kind of a set up is useful to have (or not have) at an event. Although there were some challenges, we made some great contacts and got great feedback from hopefully potential customers (including a major wedding venue in town!). The dark chocolate cake with peanut butter buttercream and the lemon cake with toasted coconut buttercream seemed to be slightly more popular than the other two, but not a single flavor was disliked. Overall we were thankful for the opportunity to get our name out there while continuing to perfect and define the way we function as a business.

-tracie & holly

Friday, May 20, 2011

logo design

Feather Your Nest is in less than a week! We have been so busy preparing for it. As we go shopping for ingredients, liners, and packaging, we have realized just how many details we have to figure out before our big debut. How do we package them? How many should we make? How do we display them? How much do we charge? What do you put on an order form? Are we planning to deliver or have people pick them up? What color liners do we want? I could go on and on. Along with baking amazingly delicious cupcakes, we also care about the little things. We want our entire concept to be cohesive and appealing. A big item on our checklist this week was designing a logo, an order form, and business cards. A big task for two girls with no technical design background. Luckily, my sister in law got us started with a few ideas and we went from there. We knew we wanted a clean and simple looking logo without a cheesy looking cupcake included. What we thought we might be able to bust out in a half hour, give or take, turned into a few hours. The good news is, it's now done (and we had a good time doing it). We hope to have our order form available soon on our sidebar for placing future orders. Thanks for your support as we endure and enjoy the process.
-tracie & holly

Wednesday, May 4, 2011

heaven in handheld form

This might be my favorite combination thus far. A lemon cupcake with a toasted coconut butter-cream frosting. Are you kidding me? My mouth is watering just remembering the flavor explosion in my mouth during taste testing. Our original concept was a lemon cupcake with a raspberry butter-cream frosting, but after actually baking it off we were less than enthused about it. The lemon cake was good (other than the fact that it needed to be a little more lemony), but the raspberry butter-cream was just plain weird. The texture was off, and even though the color was beautiful it lacked some serious flavor. Since we both LOVE coconut and had seen a recipe for a blueberry, lemon, coconut cupcake, we decided to give the coconut butter-cream a go. Oh my word. Seriously one of the best things I've ever put in my mouth. Although raspberry and lemon might seem like a more natural combination, pairing the lemon cupcake with the coconut butter-cream proved to be pure genius. We can't wait for you guys to try it!
-holly & tracie

Monday, May 2, 2011

continuing the test runs and trials

When we came up with the idea to sell cupcakes, I don't think either of us expected to be creating our own recipes. As we've test run some of our flavors, it has become apparent that we just aren't satisfied with any run of the mill concoction. Thus, by the end of each flavor trial we have ended up with a unique, one of a kind recipe that we personally put together. It's feels like an equivalent to our signature on each cupcake, and that's satisfying.

Our most resent baking trial was for a poppyseed cupcake with an almond butter-cream frosting. The initial poppyseed cupcake came out dry and ugly to put it bluntly. Not sales material at all. We dug through our archives of recipes and tweaked one a bit. The second attempt was definitely a success - moist, flavorful, and nice to look at. The almond butter-cream was a home run from the get go. We nailed it the very first time. It's creamy and rich without being overly sweet. And oh the almond flavoring! Absolutely to die for. A perfect balance for its nutty poppyseed counterpart.

-tracie & holly

Wednesday, April 27, 2011

feather your nest


We are excited to announce we will be launching our cupcakes at a home boutique and craft show called Feather Your Nest. May 20th and 21st from 9:00am-3:00 pm at 419 s. 27th Ave in Yakima, WA. We will have samples of 4 of our signature flavors including carrot cake topped with a white chocolate cream cheese frosting, chocolate cupcakes topped with peanut butter butter-cream, poppyseed cupcakes topped with an almond butter-cream, and lemon cupcakes topped with a toasted coconut butter-cream. Check out the website at http://featherboutique.weebly.com for a preview of some of the goods that will be for sale and more information. Hope you will join us as we put ourselves out there for the first time.

-tracie & holly

Tuesday, April 19, 2011

the perfect pair!

Time to try our next flavor combination! We decided on dark chocolate cake with a peanut butter buttercream frosting. Who doesn't love chocolate and peanut butter? After pouring over lots of recipes we mixed and matched and came up with a rough recipe to start with. Hot fudge sauce and heavy whipping cream were the special ingredients we hoped would take this chocolate cupcake to the next level. The cupcakes baked up beautifully with nice shiny dome tops.  How exciting! Even more exciting was that they tasted amazing! On to the frosting. At first our peanut butter buttercream was a bit thick, and we weren't thrilled with the texture. After a bit of tweaking, the consistency was perfect. So we frosted our cupcakes and had our husbands and friends try them too. The frosting was a huge hit! Everyone agreed that it was creamy, not too sweet, and perfectly peanut butter. However, most of our tasters felt like the frosting was a bit overpowering; the chocolate cupcakes sort of got lost. Back to the mixing bowl. Our second batch of cupcakes was just right. Moist, rich, and sweet with a nice dark chocolate flavor. The frosting and cupcake complimented each other wonderfully! We think these dark chocolate cupcakes with peanut butter buttercream frosting will be quite a favorite!

-tracie & holly